A trade association was positioned as a small division of a much larger industry association. The association was having difficulty obtaining the staffing and financial resources from the larger organization to pursue a more aggressive public policy agenda, as well as a more entrepreneurial approach to building association revenue.
The Challenge: A trade association was positioned as a small division of a much larger industry association. The association was having difficulty obtaining the staffing and financial resources from the larger organization to pursue a more aggressive public policy agenda, as well as a more entrepreneurial approach to building association revenue. Click here to read more…
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