Case Study on Houlihan’s

Houlihan’s is a Leawood, Kansas-based American contemporary restaurant chain. The first Houlihan’s opened on April 1, 1972 on Kansas City’s Country Club Plaza, and is now in 21 states. Houlihan’s decided to first establish a private social network, instead of an open one. That way it could offer exclusive invitations to tasting events and other member-only opportunities, rewarding loyal customers and conferring them with insider status…To refer this case study click here Houlihan’s

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