HPCL (Hindustan Petroleum), a major producer and retailer of petroleum and petroleum products earns revenue by way of selling petrol, diesel, lubricants, engine & brake oils etc. It needed to identify more avenues of sales which would also increase foot falls at their petrol pumps. HPCL approached Onio for consulting in retail experience design strategy.
Onio designed the complete retail environment for HPCL’s pumps. The holistic way of looking at things worked instead of creating few elements in isolation. Adequate branding space was created to accommodate branding materials and product display. The prototype was prepared and tested by Onio at a real location for space and interaction efficacy. The high point of this project was the massive saving of Rs 20 crore on its pylons. People now had more reasons to drive into an HPCL retail outlet than before. Click here to read more…
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