Background: Assessing the life cycle environmental impacts of newspaper wrapping options for The Guardian, one of Britain’s leading newspapers thereby enabling Guardian News & Media (GNM) to reduce the environmental footprint of its newspapers.
Our Approach: The Guardian is one of the major newspapers in the UK with a print run of 400,000 plus copies and one of the most visited websites. GNM is continually seeking to improve the environmental impact of its newspaper and was seeking to investigate alternative options for its polybags. The polybags are used to hold together the multi-sectioned weekend papers and, for some supermarket clients, to provide its publications ready bundled and, as such are commercially essential…
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