Background: GotALife is a social networking start-up with an unusual objective: getting its users off the internet and into in-person interactions. The social network aims to bring people together according to their interests, such as bicycling, live music, body art, supporting sports teams and meeting their friends’ friends. Users of GotALife have specific goals—getting to know the kind of people they really would want to spend time with and then meeting them offline.
Challenge: Despite its unique stance, because the social networking market is saturated, GotALife was having trouble attracting a large number of users. The company initially got some coverage on tech blogs which helped it gain a few users, but not as many as it had hoped. GotALife execs needed an event management solution to grow their various contact lists and database about existing users in order to put together offline events..
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