One of the many marketing challenges facing organizations today is how to express a clear, concise and complete message that’s easily understood. Generating a positive response is even more difficult. There is a process to solving this problem, and it’s one of the things we at Red Rocket do very well. It starts with a consistent, simple message. A direct, authentic and meaningful appeal to the needs of the audience.
On the surface, the questions we ask are seemingly straightforward: What do you do? The essence. How do you do it? The features. Why does it matter? The benefits. It sounds easy, but in reality, many companies struggle to communicate these concepts. We applied this principle to a project we recently completed for Foss National Leasing. Established in 1962, Foss has grown to become Canada’s largest independent fleet leasing company.
Learn more about Foss National Leasing