Strategy: Display advertising to targeted professionals and the SMB audience across LinkedIn to drive traffic to the Dymo website3 month sponsorship of Administration, Startups and Small Businesses LinkedIn Answers provided contextually relevant placements, associating Dymo with relevant, professional conversation Dymo branded Polls on the Answers section engaged professionals at scale, encouraging community-driven knowledge exchange.
Result: Exclusive sponsorship of the LinkedIn Administration, Startups and Small Businesses Answers sections achieved a 0.48% CTRA number of high quality answers were posted to the open questions in the Dymo sponsored Answers section, one received over 150 comments Traffic to posted questions on Dymo’s Answers sponsorship was guaranteed by an MPU showcasing questions across the site, this delivered 0.83% CTR4 Dymo branded Polls achieved an average 1.11% CTR; one received nearly 2,000 responses.
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