Problem Identification: The main problem Duncan Industries faces is how to maintain its fast pace growth and increase its market share. Duncan Industries has to choose between further expansion of the North American market, or new entry into the European market. In addition, the possibility of European expansion should be evaluated based on variety of entry options including licensing, joint venture or direct investment. Duncan Industries faces another problem related to the lack of information about the European market.
Competitive and Environmental Assessment: In North America Duncan Industries positions its product uniquely. Duncan Lift is a quality, safety product offered at higher price fulfilling the needs of specific market segment – wheel alignment service centers. Duncan Lift competes based on its features rather than price. The company is not a market share leader in the industry; however the diverse nature of the industry allows Duncan Lift to be the leader in its market segment of scissor lifts. Duncan Industries faces limited direct competition (only two other competitors offer scissor lifts with features of lesser value by those of Duncan Lift) allowing the company to exploit the segment completely leaving no or limited opportunities for the new entrants. Click here to read more…
Related Case Studies:
- Case Study on Exide Industries Limited Knowledge Management Module: The Knowledge Management module has been designed...
- Case Study on Sharda Motor Industries Limited “With access to real time information and increased visibility about...
- Case Study on Ballarpur Industries Limited Business Challenge: With different legacy business systems controlling each manufacturing...
- A Case Study on Coopers Industries Cooper Industries NYSE: CBE is an American company based on...
- Case Study on Nuplex Industries Limited Nuplex Industries Limited is a leading global manufacturer of polymer...