Case Study about Customer Campaigns: Jobsite
Background: Jobsite, part of Evenbase, is one of the UK’s leading online recruitment brands. Through extensive partnerships with the Daily Mail, Metro (London), Evening Standard, Northcliffe papers, Johnston Press, Clyde & Forth and Aberdeen Press & Journal, Jobsite reaches over 65% of the UK population. Jobsite’s aim is to take the pain out of job hunting by making finding a new job quick and easy.
Strategy: Each candidate’s profile is personal and different and the task of ensuring candidates are only alerted to relevant vacancies and Jobsite Career Tools is made yet more complicated in that candidates might be registered with, and identify with, one of several hundred Jobsite brands and partnerships. Using an in-house developed email marketing tool was a laborious, time consuming and resource-hungry process. Deep segmentation and finely tuned targeting and personalisation was impossible and opening rates and customer loyalty were being impacted.
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