Executive Summary: The true power of social media is in its innate ability to collaborate and crowd-source. We wanted to tap into these very attributes, and harness and maximize them for our campaign . This inspired us to launch Verse-a-tile, a crowd-sourced travel and holiday poem. The campaign was a runaway success and far exceeded our expectations. The objective of the campaign was to gather conversations and also add to our follower-base, both of which were fulfilled. The campaign also earned us rave reviews in the digital community, and was lauded by the media. Read more..
Related Case Studies:
- Case Study on Hays Hundred Club Objective: Hays would like to create a series of highly...
- Case Study: BJ’s Wholesale Club BJ’s Wholesale Club is the leading membership warehouse retailer in...
- Case Study on Deep River Candu Swim Club “Active has always worked with our budget and we want...
- Case Study for Club Med “We have a global operation to support and it’s paramount...
- Case Study on Academy Bullets Swim Club Background: For 15 years, the Academy Bullets Swim Club has...