The Situation: In late July 2005 Hughes Public Relations was appointed by Clean Seas to assist with the communication of its 2005 Initial Public Offering of some $18 million. At the time, Clean Seas was virtually unknown beyond the Port Lincoln region and the inner circles of the Australian aquaculture industry. Its Chairman, Hagen Stehr, AO was known as a successful “flamboyant tuna fisherman” but not widely acknowledged for his pioneering role in Southern Bluefin Tuna farming or the successful breeding, grow-out and multimillion-dollar worldwide export of South Australian kingfish and mulloway…
Objectives: Hughes Public Relations’ task was to plan and implement a program in support of Clean Seas Tuna’s impending listing:
>Identifying and briefing key aquaculture industry advocates.
>Building interest in the State’s aquaculture industry and the Stehr Group.
>Creating goodwill and support among the local community…
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