Colt is Europe’s information delivery platform, enabling its customers to share, process and store their vital business information securely. Colt provides major organisations, midsize businesses and wholesale customers with a powerful resource that combines network and IT infrastructure with expertise in IT managed services, networking and communication solutions. Colt operates a 13-country, 25,000km network that includes metropolitan area networks in 34 major European cities with direct fibre connections into 17,000 buildings and 19 Colt data centres.
Strategy – broader business issues the company is facing: The European SME market is one of the key strategic markets for Colt. But, research consistently demonstrated that awareness of Colt among this target audience was low. From a sales and marketing perspective the challenge was to increase the number and quality of leads. Click here to read more…
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