The Situation: In April 2004, International Power Australia (IPRA) commenced construction of the $92.5 million Canunda Wind Farm at Lake Bonney, in South Australia’s South East.Hughes Public Relations was appointed to help boost the profile of International Power plc’s first wind farm globally on a local and national scale through a comprehensive community relations and communication campaign.
Objectives: Key objectives of the communication program included:
>Foster local community support for the project and manage community issues.
>Support positive government relations efforts at a local and State level.
>Promote IPRA’s key messages in relation to renewable energy and the reduction of greenhouse gas emissions through a balanced energy generation portfolio…
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