Background: Gringo’s short-term aims are to clothe Mozambican youth. Its long-term ambitions are to be a socially responsible company, leading by example to inspire a new generation of young people in Mozambique through innovative education and training programs, while enhancing the existing entrepreneurial climate in the country and striving to eradicate both hunger and poverty.
Branding: The beginning for Gringo was particularly challenging. The company was founded in a country without an established manufacturing or entrepreneurial history, and where raw materials were sparse and infrastructure dilapidated. Mozambique, however, has plentiful, often untapped human resources. Gringo’s first steps were therefore crucial, and they were: to establish a firm corporate brand identity and company structure; to identify its core market; and, to begin creating and procuring products. Click here to read more…
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