Case Study about BMW Egypt
In Egypt, Bavarian Auto Group is the sole agent of BMW, MINI, Rolls-Royce, and other great automotive brands. In addition to selling new vehicles and providing after-sales support, the company also operates a BMW assembly plant. Based in Cairo, Bavarian Auto Group has enjoyed rapid growth, which serves as a sign of success yet also places pressure on the company’s IT infrastructure. To better support its growing business, which now includes 1,700 employees, Bavarian Auto Group needed a powerful and comprehensive enterprise resource planning (ERP) solution.
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