Case Study on Australia Soft Drink Market

Personal factors appear to moderate the relationship between environmental factors and behaviour. In Norway, personal preferences, i.e. taste, was the number one determinant of soft drink consumption, and attitude was the fourth most important determinant of soft drink consumption in adolescents, with the environmental factors of accessibility and modelling (consumption behaviour of significant others) in between (Bere et al. 2007). Click here to read more…

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