Strategy: The objective of this project was to introduce Audi UK into the mobile market and create a mobile site that was in line with Audi’s company vision and branding. The development of the site had to take account of the complexities of portraying a prestigeous brand on small handsets, both in terms of the aesthetics of the site as well as its functionality. This it did by creating a virtual showroom of Audi cars and allowing the customer to take advantage of the interactivity of the handset to view cars and access data…
Objectives: The objective of this project was to lead Audi UK into the mobile market and create a series of products aligned with their company vision – Vorsprung Durch Technik (which translates as ‘advancement through technology’). Phase 1 of the mobile strategy is the delivery of the Audi UK mobile site, a cross platform smart-phone solution. The campaign is still ongoing and is being followed by the launch or further ‘events-related’ apps designed to maintain Audi’s position as a leader in mobile campaigns in the automotive industry. The goal of the site is to increase awareness of the Audi brand and the products and services it produces, interacting with existing and potential new customers and allowing them to discover the world of Audi whilst they are on the move. Read more..
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