Case Study of M-Audio Inc

M-Audio, Inc., is a leading provider of digital audio and MIDI solutions for electronic musicians and audio professionals. Founded in 1988, M-Audio’s high-quality products combine a unique blend of features and functionality at value-conscious prices. Due to CEO Tim Ryan’s intuitive bent for delivering in-demand products, by 2003 M-Audio dominated the emerging home digital recording industry and had been the fastest-growing company in the music industry for three years running.



Case Study of M-Audio Inc


Challenges: Despite its success, Ryan realized that M-Audio lacked the infrastructure necessary to sustain its growth momentum. The company’s accounting and financial reporting systems were inadequate, and an initial foray beyond traditional music channels and into the consumer marketplace had stalled. More than money, M-Audio needed an experienced business partner to provide strategic advice to management on various business initiatives. Read further about M-Audio Inc






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