“The FICO brand means empowerment, innovation and value…qualities that we’ve earned over time that mean a great deal to our clients and partners, and that distinguish us in the marketplace.”
- Laurent Pacalin, Chief Marketing Officer, FICO.
Positioning content practices as strategic, making business cases that get funding, and selling up within the organization are among the most common challenges presented to Gilbane Group analysts in conversations with users, adopters, and buyers of content technologies.
Our advice to clients always includes aligning the target investment with the strategic goals and objectives of the business. By placing content practices and infrastructures directly in the path of promises to customers and shareholders, managers improve their chances of securing financial and sponsorship support. In some cases, they can effect innovative change that not only advances their domain’s capabilities but also results in new value creation for the enterprise.
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