Established in 2000, Azzurri Communications is a leading communications specialist that deals in voice, data, and mobile managed services and converged networks. It employs more than 700 people—most in business-to-business sales to the mid-size business market. The firm deployed customer relationship management (CRM) solution Microsoft Dynamics CRM to improve forecasting and enhance productivity.
Business Needs: As part of its business development, Azzurri decided to move its sales organisation onto a single, national sales structure. An immediate challenge was that it didn’t have a consolidated customer and prospect database. Its existing database was essentially a collection of contacts—it didn’t have the functionality Azzurri needed to improve sales operations and cover all the company’s products and services…
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