The Solution: South Australian producer Beerenberg Farm was well known for its premium Australian jams and pickles, but needed to raise awareness of its range of sauces. In late 2009, it launched a ‘sauces’ campaign focusing primarily on social media.
Objectives: Key objectives of the campaign were to:
>Raise awareness of the Beerenberg brand across Australia
>Raise awareness of Beerenberg’s barbecue sauce products
>Enhance Beerenberg’s database; and
>Test relevance and effectives of social media for Beerenberg.
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