Art.com got an early start on the Internet. They’ve lived through all the ups and downs of the maturing online marketplace. And in that time, they’ve seen usage of their web properties skyrocket to more than 12 million visitors per month. With that amount of traffic, it’s easy to recognize that even the slightest improvement in conversion rate would result in significantly more revenue. For Art.com, the key to increasing conversion rate is to consistently provide the best online experience possible for their customers.
Challenge: Even with the end goal clearly articulated — to increase conversion rate by offering the best customer experience — Art.com found it difficult to identify areas of their sites to improve. Across their many online properties there are thousands of images, multiple product lines, and numerous applications — what improvements would yield the greatest impact? Although Art.com had been using a traditional web analytics package, they found they had limited ability to see the site obstacles which were adversely affecting customer success and they had no means to quantify the effect of those issues on their business. Find out more about Art.com