Skoda Auto India entered the Indian market in 2001. It is one of the brands under the Volkswagen umbrella along with Audi and SEAT. Skoda currently has the Skoda Laura, Skoda Superb, Skoda Fabia and the Skoda Yeti as its flagship cars in India.
After having received a negative reputation in the market, Skoda Auto India was looking to change the perception of their customers and prospects.
Quasar helped the company establish their presence in social media and start the dialogue with the end user who till then had no means of communicating directly with the company.Click here to read more…
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