Case Study: Magazine That Aspired to Inspire

After four years, a quarterly trade magazine covering women in the electronic media had grown stale and perfunctory. The staff of the national nonprofit association that publishes the magazine decided it needed to break with the third-party vendor that had provided full editorial services for the publication since its inception, and recommended that the association retain Coulter Strategy & Innovation. The association’s board of directors had some trepidation about trying out a new firm but went along with the staff recommendation, in part because of Coulter Strategy & Innovation’s competitive rate. Click here to read more…

Register to mark your Comments

Related Case Studies:

1. Case Study: Short-Term Duty, Long-Term Gain The freelance editor of a bimonthly magazine published by a...
2. A Case Study on Strength Through Partnership A nationally prominent technology-based association retained Coulter Strategy & Innovation...
3. A Case Study on Unifying the Possibilities he Challenge: The rapidly growing generic pharmaceutical industry found that...
4. Case Study on Toymaster One of our board of directors recommended DBS when we...
5. A Case Study on Glasgow Housing Association Glasgow Housing Association (GHA) owns and manages, through a network...