Case Study about The Life Cycle of a Brand
What is brand? In consumer circles it’s easy to identify: it’s your chosen washing powder, coffee, chocolate, pen, mobile phone, car. Simply put, it’s a product. It is as the Collins dictionary states, “A particular product”. I say ‘washing powder’ you think Ariel, I say ‘coffee’ you think Nescafe, I say ‘chocolate’ you think Cadburys etc. According to the dictionary definition brand may also be “a characteristic that identifies a particular producer”. That may be Coca Cola’s red labelling, Tiffany’s turquoise boxes or the infamous Mateus Rose bottle (allegedly making a comeback).
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