Case Study about Strategy Execution with Extraordinary Leadership at AT&T Driving Transformation & Unity
Introduction: After a series of joint ventures and acquisitions, AT&T had assembled a wide array of assets. The objective of the senior leadership team was no longer about acquisitions for scale and transformation; it was now about executing on the combined set of assets. AT&T needed to break down silos, change its culture to incorporate more innovative and collaborative thinking, and focus on the complexities and trade-offs in executing on its 3-year plan.
Team-based Approach Focused on Collaboration, Innovation & Extraordinary Leadership: Participants in each workshop collaborate in teams, which vie with each other for customers and talent in a dynamically competitive marketplace. Teams must execute on AT&T’s strategy while focusing on success factors in AT&T’s Extraordinary Leadership model, a strength-based approach to leadership development. As the first step, teams devise their 3-year plan for successful execution of AT&T’s business plan, including an articulation of the culture required for success.
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