Challenge: Genworth Financial was faced with the challenge of penetrating underserved middle-market America. Approximately 45 million of the 75 million US households are underinsured. Genworth needed to team with a business partner who could remove the obstacles and make the selling of insurance an easy and profitable activity with substantially less detailed paperwork and associated costs.
The solution would need to support traditional producers seeking to speed the selling of products to middle-market America. It would also need to simplify tasks for non-tradition advisers (Banks, Broker-Dealers, and Wirehouses) whose knowledge level of selling complex insurance products is less than that of an experienced producer. Click here to read more…
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