Canon was exhibiting at DRUPA, the world’s largest media and print event in Germany in June 2008. They were expecting to have up to 25,000 business conversations at the event. Canon’s performance at this event would have a major influence on the financial performance of the Print Division. Canon would have over 100 staff attending the event every day, over 500 in total from various countries. Thus it was critical to support and train these staff in Canon’s key messages and approach. Click here to read more…
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