The Financial Times has leveraged Google+ in order to engage followers with rich, personalized content while gaining exposure among new audiences, particularly in the US.
An established and respected source of business news and information, the company faces extreme competition from other business-news sites. The FT’s strategy is to allow people to read its content whenever and wherever they choose, so participation in Google+ was a natural choice, according to FT community manager Rebecca Heptinstall. The company also recognized the potential of the platform’s search capabilities to increase visibility and traffic to its core sites…click here to read ahead
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