Challenges: Wildfire was profitable nearly from the start, building a large and diverse customer base that included Facebook, AT&T, Pepsi, Sony, Unilever and Yahoo. The founders were able to bootstrap and finance the company’s rapid expansion with current cash flow. However, they believed a financial partner could help them navigate future growth and prepare the company for an eventual public offering or strategic acquisition.
Solutions: In April 2010, Summit Partners made a growth equity investment in Wildfire. Over the next two years, Summit worked in partnership with Wildfire’s team to recruit leading sales, marketing and financial executives. Summit also assisted Wildfire in scaling its inside sales organization and expanding its geographic reach beyond the United States, opening offices in London, Paris, Singapore and Munich…
Click here to view more about Wildfire Interactive
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