WebSideStory, Inc., is a leading provider of on-demand digital marketing applications. When Summit Partners invested in the company in 1999, WebSideStory was a single-solution company focused on web analytics and operated with an advertising revenue business model. Following the tech collapse in 2000, WebSideStory reoriented its business to a subscription license model, selling web-tracking software to companies for monitoring web-based activities on their sites.
Challenges: By late 2002, more than 90 percent of WebSideStory’s revenues came from its new subscription model, but board members felt the company still was not fully capitalizing on opportunities. They began looking for a CEO who could take WebSideStory to the next level, broadening its product line from web-based analytics to a comprehensive suite of digital marketing tools—including search, web content, and keyword management modules. View more on WebSideStory Inc