The $42.58 billion United Parcel Service (UPS) is the world’s largest package delivery company. To maintain its market leadership, UPS depends on state of the art technology and innovative customer relationship management (CRM) practices. UPS’ CRM strategy focuses on developing one-to-one customer relationships, while maintaining an IT infrastructure with ‘dial-tone reliability’
UPS uses a sophisticated data warehouse to capture all of the transactions and customer requirements throughout its system across the globe. Using business intelligence and customer-focused analytical techniques it continues to exceed most customers’ expectations and also provide services before its competitors. Click here to read more…
