Ticketmaster Entertainment Inc. is the world’s leading live entertainment ticketing company, with ticket sales of nearly $9 billion per year in 20 markets around the globe. With more than 10,000 clients including arenas, stadiums, professional and college sports teams and leagues, museums, theatres and other venues, Ticketmaster has unique insight into the challenges and opportunities that face these event operators every day. Operators need to control seat inventory, manage customer relationships, process payments and manage ticket distribution and fraud in order to maximize revenue and retain their most valuable customers.
To meet the needs of its clients, Ticketmaster sought to develop an in-house ticketing platform that provides granular control over seat inventory, superior customer relationship management and complete ownership of customer data for reporting and marketing. But just as important, Ticketmaster needed this solution to handle transactions quickly, easily and securely.
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