Strategic Supply Chain Management And Logistics: Toyota
Introduction: Toyota Motor Corporation is one of the largest, most reliable and popular brand in the automobile industry. However, the company is experiencing a drastic fall in its product techniques and profitability due to its goal of becoming the number one automobile maker in the world. It was recorded in the last financial year that ended in March that Toyota Company made a net loss of $4.3 billion, its first time since 1950.
Also, as part of the company’s problem is the lost of its once seemingly unstoppable market-share momentum in the global market with the target of 15% which fell to 13.1% in 2007 and now below 11.8%. Other competitors like VW, Hyundai KIA, are now taking advantage of the company by winning over its customers. However, in order to stabilize the company and to save her from a continuous loss in both image and profit realization, I am appointed as a supply chain management consultant to the president to submit a detailed report on how a good supply chain management can help improve the company and restore its image and standard in the world of automobile making industry..
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