Challenges: The company’s transactional web sites are a substantial source of revenue, delivering over 50% of total bookings. In 2006, the company started investing heavily in SEO and other traffic generation measures to bring more visitors to its sites.Holidaybreak originally relied on web analytics to monitor these increasing traffic levels and assess visitor activity…
Approach: To solve the problem, Holidaybreak turned to Tealeaf for an online customer experience management solution that would allow them to get all the reporting metrics of a web analytics product, and afford the ability to drill-down into the qualitative details of real customer sessions on their site. Now, instead of hypothesizing about why negative trends on the site are occurring, Holidaybreak leverages Tealeaf’s unique replay ability (a page-by-page, browser-level recording of the actual customer experience) to quickly diagnose and fix the problems causing poor customer experience and abandonment…
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