Case Study for Growth Strategies

Abstract: Castrol India Limited subsidiary of UK based British Petroleum group (BP) was one of the active players in the retail automotive lubricant market in India in 2005. It had capacity to produce 300 million tonnes per annum of lubricant. From a minor oil company with market share of 6% in 1991, Castrol grew to become second largest lubricant company with market share of 22% in Indian lubricants market in 2005. Castrol was also a market leader in the retail automotive lubricants segment. In BP’s worldwide operations, Castrol in India was second in terms of volume of lubricants sold after US, and third in terms of profit next to US and Germany. Click here to read more…

The Grand Indian Road Trip By Castrol India


Case Study for Growth Strategies

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