This case discusses the different businesses that Google is operating in and its strategy in foraying into them. Google started off as on online search engine in 1998 and within a span of 5 years, became the market leader in search services due to the speed and relevance of the search results that it delivered. Its fundamental business model was to make revenue out of the contextual paid ads that were displayed with the search results.
By October 2011, Google’s share of the desktop search market and wireless search market, globally, was 82.4% and 91.1% respectively. It had also branched out into other online services like web hosting (YouTube, Google Maps, etc.), enterprise services (Google Docs and Cloud computing), communication services like Gmail, social networking (Orkut, Google+), mobile operating software (Android), and mobile phone design and sales (Nexus One). Click here to read more…
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