Case Study for Geneva Hair Studio

Salon Builds Brand via Web Presence


Geneva Hair Studio owner and master stylist Jaime Zentz was born to be a hair designer. In 1970s her grandparents, Geneva and Don Chanley, owned and operated “The Swirl Curl” hair salon near Irvington (Indianapolis). Geneva planted the seed that Jaime would nurture and grow, until Jamie opened her own salon in 2010, named after her grandmother.



Case Study for Geneva Hair Studio


With over a decade of experience in the industry (in addition to her home grown knowledge), providing professional, high quality hair styling and salon services was the easy part of opening her own business. With a passion for new style and fashion trends and a love for the artistry of hair design, Jaime put together a team and a plan to meet the needs of her clients and prospects – Indianapolis working professionals, both young and old. Jaime’s real challenge was growing her business and the new Geneva brand, in a crowded and competitive market.
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