Challenges: Equilar, the leading provider of executive compensation data and research, needed to provide qualified leads to their sales teams and track the percentage of new subscription leads. Further, they required a way to implement more effective campaigns, increase email click-through rates, and easily perform A/B testing of their campaig..
Solution: The implementation of Marketo allowed Equilar to deploy a total lead tracking system in Salesforce.com. As a result, Marketo and Salesforce.com seamlessly route each lead to its correct territory, enabling Equilar to see each lead’s sales stage, marketing campaign influences, lead source, and revenue generated. In addition, the marketing team can generate reports by industry, job title, salesperson, and other options. Keep reading