“In such a new market, the depth of expertise and stretch from carbon consultancy through to communications is a compelling proposition”
- Ben Stimson, BSkyB.
Sky is the operator of the leading multichannel television platform in the UK and Ireland with approximately 21 million viewers in 8.1 million households. Sky is included in the Dow Jones Sustainability Index and FTSE4 Good and was recently named in the Global 100 Sustainable Corporations list as a Sunday Times “Company that Counts.” They took the business CarbonNeutral® in 2006.
Objectives:
• To be respected as a global leader for delivering action on climate change.
• Engage Sky viewers and change behaviour in the home.
Read more about BSkyB
Case Study for BSkyB
Filed under Assorted, Industry Specific Cases
