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Betfair is one of the world’s largest online sports betting communities, offering its customers the opportunity to choose their own odds and bet against each other, eliminating the need for a traditional bookmaker. Betfair’s international betting exchange processes more than 5 million transactions each day, and 99.9% of those transactions are completed in under a second…
The Challenge: Betfair invests heavily in different marketing activities, including an outbound marketing team that communicates with customers from all over the world. The outbound marketing team reaches out to customers who have already registered online with Betfair, but have yet to place money in their betting account. The team calls these customers directly to guide them through the betting process and answer any questions they may have along the way…
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