Keynote presentation for eCommerce class. The assignment was to answer three questions from a Harvard Business Review case study that detailed the background of the book publishing industry and its effect on the development and evolution of the business models of two major players – Amazon and Barnes & Noble.
For info with regard on case study on Amazon and Barnes & Noble, sign in the web page directly.
by admin | November 3, 2011 · 7:00 am
Case study on Amazon vs. Barnes & Noble
Filed under Business, e-Commerce, Short Case Studies, Video Case Studies
Tagged as amazon, amp, Background, barnes noble, book publishing, brand wars, Business Case, business models, case study, evolution, harvard business review, Harvard Review, Regard, Web Page