“All of the people who follow us are in the exact industries we are targeting, so we consider them qualified business leads. Ninety percent of our revenue is coming from our LinkedIn community.”
- Jamie Leonard, Director, Reconverse.
London-based Reconverse (www.reconverse.com) launched with a promise to reenergize how human resources professionals share new ideas about recruiting talent. At Reconverse’s networking events, small groups of 10 to 15 people (called “delegates”) participate in a roundtable discussion, and then attend one-to-one speed meetings to gure how to put new ideas into practice – like using mobile platforms or social networks to cultivate talent. Reconverse also invites suppliers – such as job boards and media companies – to present their products to delegates (delegates attend free of charge, while suppliers pay a fee).To get its business off to a ying start, Reconverse needed to reach out to the Human Resource (HR) community. One of the company’s rst marketing attempts, explains Reconverse director Jamie Leonard, was via Facebook advertising. Click here to view further on Reconverse
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