iiNet is an internet and telephone service provider with over 750,000 business and residential customers. They’re at the forefront of technological innovation and asked Zipform to help them turn their marketing strategy into physical reality. iiNet wanted to acquire new customers, and set itself a series of ambitious goals and targets. Zipform worked closely with the iiNet marketing team to work out the nuts and bolts of delivering an extensive, multi-channel direct marketing campaign.
The iiNet product offering is very diverse – everything from basic dial-up services through to voice over IP and Naked DSL – and their residential and business customers have very different needs. The DM materials had to reflect this. Thanks to the flexibility of digital printing and the latest cross-media solutions, Zipform was able to achieve iiNet’s request of very high levels of personalisation and versioning across the full range of DM channels for their entire range of products…
Find out further on iiNet Ltd Case Study
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