Introduction: It is astonishing how little attention business schools have given to poverty and lowincome consumers. Teaching and research often concentrate on fashionable topics and until recently seldom included the poor. Stirred up by the idea that consumers at the bottom of the pyramid (BOP) can be served profitably (Prahalad and Hammond, 2002; Prahalad, 2005), management practitioners have amplified their working agenda with respect to lowincome consumers in many countries. Nevertheless, it has neither nourished the expected change in business teaching nor visibly advanced the idea that business schools are competent to help alleviate poverty or develop strategies to meet the needs of the poor. Click here to read more…
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