Social media offers brands new ways to connect with consumers. But, marketers are still struggling to find the formula that works best. What are the optimal tactics for engagement? How can you reliably track financial ROI from a social media campaign? Here’s a fascinating case study that offers some intriguing clues.
Burger King’s groundbreaking “Whopper Sacrifice” campaign used Facebook as a way to build a better relationship with customers –and drive sales. But, it wasn’t just a simple coupon campaign. Instead, Burger King tied the coupon to an incentive that would, in a small way, improve customers’ lives. Burger King offered customers a coupon for a free Whopper –provided that they first cleaned up unwanted friends from their Facebook account. Click here to read more…
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