Brand War : The Times Of India vs The Hindu

attach and a hit-back!!
The Times Of India(TOI) had recently, around November-2012, taken a dig at The Hindu with its campaign ‘Wake Up Chennai‘ where the taunt was clearly at The Hindu. As is its no nonsense and serious image, i thought that the newspaper would never respond to TOIs commercial. And i was proved wrong…click here to read ahead

 

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