Brand Identity : Bombardier LearJet

They really make the term air-bourne come to life. Ever since the first Learjet took to the air in 1963, these sleek, agile business jets have turned heads and quickened pulses. The aura surrounding Bombardier Learjet aircraft, however, is a result of more than their undeniable ramp appeal. The Learjet’s introduction into service sparked an aviation revolution that birthed a multibillion-dollar industry and gave wings to corporate America…read ahead

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Filed under Aviation Sector, Brand Identity, Brand Management, Industry Specific Cases, Marketing