In the first month of the campaign we hit the social platforms heavily, cleaning up the pages, tracking, targeting, listening and engaging. We used these platforms to see what the target audience was interested in and have began the process of building a very tight niche of connections.
Connections that have become evangelists for Melco’s technology. What’s the best way to see if a product is worth the investment? That’s right, ask around.
In the first couple of months it was very rare to see much interaction, but it wasn’t discouraging as we were not only trying to reach out socially, but we were also building up search engine results and links. The goal was to let the digitizing and apparel customization community know that we were not only Online, but available to chat with, ask questions to and find the proper support for whatever their concerns, questions or thoughts might be. Read more B2B Social Media