A common issue for small to medium business (SMB) manufacturers is how to increase revenue and grow their businesses without significantly adding staff. Unfortunately, these companies often emerge from the startup phase saddled with inefficient, manual processes that require extra people to maintain them. Learn how to position your company for more predictable business growth, without a reliance on adding more people. Read more…
Author Archives: maddy
Do More with Less: The Five Strategies Used by Successful SMB Manufacturers
Filed under Free Cases, LEAN Manufacturing, Operations, White Papers
Public Relations Failure : Exxon
Many companies and organizations have had to deal with a crisis during their history. Only a very
few, however, come to represent corporate incompetence and irresponsibility through one critical event. Oil company Exxon is among them…click here to read the case
Filed under Brand Failure, Marketing
Positioning on Export Markets : A paradigm of Bounded Rationality applied in the context of positioning for Swedish Exporting firms
It is not easy to predict what will happen tomorrow. It is perhaps even more difficult knowing what will occur next year or even two years from today. To put it short we are uncertain about the future. Swedish firms attempting to capture new export markets are also facing uncertainty. If a firm succeeds with predicting customer’s preferences they might be able to create a position for the firm´s products before any competition. It is however almost amusing to study successful marketing cases for export markets in a rear window…click here to read ahead
Filed under Marketing, Marketing Mix
10 Worst Brand Blunders of 2010
Brand blunder refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of understanding of the language, culture, consumer attitude etc.
There are numerous examples of brand blunders in the marketing history; there are also numerous urban legends surrounding brand blunders, where there is little evidence of an actual blunder. Urban legends about brand blunders are popular, because they use familiar urban legend motifs such as the incompetent corporation or the ignorant foreigner. Often the reality is far less dramatic, and the stories, which are even retold in marketing textbooks, are rarely backed up by researched data about sales. Read more….
brand blunders case study
Filed under Articles, Brand Failure, Branding, Featured Cases, Marketing
Ten Keys for Project Success
Any project represents significant effort in terms of justifying resource allocation and expense. Project failure may not only diminish or eliminate expected benefits, but also damage existing tools and processes. There are ten key steps for project success; many of these steps occur concurrently, and are important focal points for teams and executives contemplating initiating projects. However there is no single formula to the success but the basics remain the same. Read more..
Filed under White Papers
SCOR , Lean and Six Sigma Integrating approach
If we take a close look at the strengths and weaknesses of SCOR, It quickly becomes clear that SCOR methodology fills a major need in a Lean and Six Sigma program – identification, prioritization and strategic alignment of
project opportunities with the capability to execute them. Read more to know why?
Filed under Benchmarking, LEAN Manufacturing, Operations, Six Sigma, Strategic Sourcing, Supply Chain
Michael Porter’s Competitive Advantage revisited: By
An Article by Nicholas J. O’Shaughnessy Judge Institute of Management Studies, University of Cambridge, UK Since it was published, Michael Porter’s Competitive Advantage of Nations has become a work of great influence – not only in the world of ideas but also in the agenda of governments.
The contribution is a significant one. But a subject so extensive could not possibly be covered in one book, and with a work so well noticed we are justified in subjecting its explanation to critical scrutiny. Our
approach does not stand as a substitute for what Porter says; the criticism is not that he is in error, but that his thesis is incomplete. Read more….
Filed under Articles, Free Cases
“Marketing is dead”: An article by Philip Kotler
Consumers are facing drastic changes in their behavior, markets are facing drastic changes in their functioning, companies are facing drastic changes in their environment…What about Marketing? Is marketing changing at the pace that the current situation demands? The answer is…
Filed under Articles, Free Cases, Marketing
The ROI of Your Labor Force
Improving workforce performance can drive corporate performance. Even seemingly small changes in workforce productivity can have a huge impact on the bottom lines of large organizations. Learn how deploying workforce management (WFM) technology can transform your company’s operations, and provide data that improves core human resources (HR) applications like workforce planning, recruiting, and performance management. Read more….
Filed under Featured Cases, Free Cases, Operations, White Papers