Many companies and organizations have had to deal with a crisis during their history. Only a very
few, however, come to represent corporate incompetence and irresponsibility through one critical event. Oil company Exxon is among them…click here to read the case
Author Archives: maddy
Brand blunder refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of understanding of the language, culture, consumer attitude etc.
There are numerous examples of brand blunders in the marketing history; there are also numerous urban legends surrounding brand blunders, where there is little evidence of an actual blunder. Urban legends about brand blunders are popular, because they use familiar urban legend motifs such as the incompetent corporation or the ignorant foreigner. Often the reality is far less dramatic, and the stories, which are even retold in marketing textbooks, are rarely backed up by researched data about sales. Read more….
Any project represents significant effort in terms of justifying resource allocation and expense. Project failure may not only diminish or eliminate expected benefits, but also damage existing tools and processes. There are ten key steps for project success; many of these steps occur concurrently, and are important focal points for teams and executives contemplating initiating projects. However there is no single formula to the success but the basics remain the same. Read more..
If we take a close look at the strengths and weaknesses of SCOR, It quickly becomes clear that SCOR methodology fills a major need in a Lean and Six Sigma program – identification, prioritization and strategic alignment of
project opportunities with the capability to execute them. Read more to know why?
An Article by Nicholas J. O’Shaughnessy Judge Institute of Management Studies, University of Cambridge, UK Since it was published, Michael Porter’s Competitive Advantage of Nations has become a work of great influence – not only in the world of ideas but also in the agenda of governments.
The contribution is a significant one. But a subject so extensive could not possibly be covered in one book, and with a work so well noticed we are justified in subjecting its explanation to critical scrutiny. Our
approach does not stand as a substitute for what Porter says; the criticism is not that he is in error, but that his thesis is incomplete. Read more….
Consumers are facing drastic changes in their behavior, markets are facing drastic changes in their functioning, companies are facing drastic changes in their environment…What about Marketing? Is marketing changing at the pace that the current situation demands? The answer is…
Study on Massachusetts Department of Early Education and Care
On July 1, 2005, Massachusetts became the first state in the nation to launch an , consolidated department with a primary focus on early childhood learning and care. This innovative governance structure had equal standing with the state’s Department of Education and Board of Higher Education.
The creation of the Department was viewed as an opportunity for Massachusetts “to lead the way in providing coordinated, cost-effective, high-quality early education and care.”…read ahead